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Written by:
Billy Wakeley

The Rise of Google Cloud Platform: Why Tech Companies Are Switching from AWS

In the rapidly changing landscape of cloud computing, many tech companies are turning to GCP as their preferred cloud provider, marking a notable shift away from AWS.

Whilst this transition reflects the growing list of advantages offered by Google Cloud Platform (GCP), it also comes after the recent pricing changes made by Amazon Web Services (AWS).

From speaking with a host of DevOps and Cloud professionals, I was curious to see why companies are starting to lean on GCP more than ever.

Here are some of the main reasons companies are making the switch…

Why companies are choosing GCP vs AWS?

Scalability and performance

GCP stands out from the crowd for its robust scalability and performance capabilities, which have become major reasons for companies to opt for it.

It provides businesses with the ability to effortlessly scale their resources up or down based on demand, ensuring optimal performance and cost-efficiency. This flexibility is particularly valuable for organisations experiencing fluctuating workloads or planning for future growth.

The latest and greatest technology

Most known for its innovation, Google brings cutting-edge technologies to the forefront through GCP. The platform grants companies access to the latest advancements in machine learning, artificial intelligence (AI), and data analytics – just look at their latest tool, Bard.

This technology prowess allows businesses to harness the power of advanced tools and services, driving insights, improving efficiency, and fostering innovation. By leveraging GCP’s technology stack, which includes services like Cloud AI, TensorFlow, and AutoML, organizations can develop and deploy intelligent applications, build custom machine learning models, and automate various tasks. All this empowers businesses to stay ahead of the curve and deliver unique solutions to their customers.

Big data and analytics

GCP’s comprehensive suite of data analytics services is another compelling reason companies choose this platform. With tools such as BigQuery and Dataflow, GCP enables efficient processing, analysis, and extraction of valuable insights from large datasets.
Google’s expertise in data processing and analysis, honed through its search engine and other data-intensive products, makes GCP an attractive choice for organizations grappling with big data challenges.

By leveraging GCP’s data analytics services, businesses can uncover patterns, trends, and actionable information, enabling data-driven decision-making and improving operational efficiency.

AI and machine learning

GCP provides extensive support for AI and machine learning workloads, giving businesses a competitive edge in these rapidly evolving fields.

Having access to previously mentioned services like Google Cloud AI, TensorFlow, and AutoML empowers companies to develop and deploy intelligent applications, build custom machine learning models, and automate tasks. This is constantly accelerating innovation and fosters transformative advancements.

Additionally, GCP’s commitment to democratizing AI and machine learning ensures that businesses of all sizes can harness these technologies, irrespective of their in-house expertise.

Cost effectiveness

While GCP may not be the cheapest cloud provider, it offers distinct cost advantages over competitors like AWS. GCP’s pricing structure provides transparency and predictability, enabling companies to manage costs effectively.

Additionally, GCP offers various cost optimisation options, such as sustained use discounts and committed use contracts, that can significantly reduce expenses for long-term workloads.

We’ve all heard the unexpected cloud bill horror stories! By carefully planning resource allocation and taking advantage of GCP’s cost optimization features, businesses can mitigate the risk of unforeseen expenditures

So, is Google Cloud Platform (GCP) taking over?

As the cloud computing landscape continues to evolve, it’s no surprise that an increasing number of tech companies are choosing Google Cloud Platform (GCP) over AWS (or even Azure).

With a host of awesome benefits and use cases, Google has well-positioned GCP to become the new market leader. Now the talent market just needs to match the demand.

With the sharp rise of demand for DevOps & Cloud Engineers that specialise in GCP, it can definitely be tricky to hire – especially if you’re looking to make the switch from AWS to GCP quite quickly!

So, if you’re looking to grow your team and need a hand finding Engineers that specialise in GCP, why not give me a shout?


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