Black and white photo of a child sitting on the sofa watching something on her phone. Cover image for the social media job search blog.

Written by:
Harry Butcher

How social media can help you find your dream job

Discover how to utilise social media in your job search, by leveraging the latest platforms and building a personal brand.

In today’s digital age, social media has become an integral part of our lives, transforming the way we connect, share, and communicate. But did you know that social media platforms can also serve as powerful tools in your job search?

With social media becoming the top way to find work, we’re here to shed light on how you can leverage social media to find you that dream job. So, let’s dive in and explore how the power of social media can help you in your job search!

7 ways to utilise social media in your job search

1. Build a professional/personal brand:

Getting yourself noticed in a crowded market is tricky. This is where a personal brand comes into play.

Social media platforms offer an excellent opportunity to showcase your skills, expertise, and personality.

Take advantage of this by creating a strong personal brand in your industry, to help you become a known figure in your industry. Platforms like LinkedIn, Twitter, Instagram and TikTok are perfect for this.

Focus on sharing knowledge and adding value to your industry. Share relevant content, engage in discussions, and interact with industry professionals to boost your visibility and credibility.

2. Network, network, network:

The power of networking cannot be overstated, and social media provides a vast virtual networking arena at your fingertips.

Start by connecting and following relevant people within your industry, as well as influencers and companies. Platforms like LinkedIn and Twitter are perfect for this.

You can also join specific groups, chat rooms or forums and actively participate in discussions relevant to your field. Things like LinkedIn, Discord and Slack are perfect for this.

Building a network in your industry can lead to valuable connections, mentorship opportunities, and even job referrals. A lot of job opportunities can come through mutual connections and recruiters – often before they’re posted on job boards and social media.

If you’re looking for something a bit more in-person, you can find some great local meet-ups in your industry on

3. Research and follow your target companies:

Social media platforms enable you to keep tabs on your target companies effortlessly.

Follow their official pages and accounts across their different platforms, as well as connect with key hiring managers from the company. This is the best way to stay up to date on their latest news, announcements, and job openings – giving you a head start once they start hiring.

This can also provide valuable insights into their company culture, values, and goals, helping you tailor your applications to align with their requirements.

4. Leverage LinkedIn’s power:

LinkedIn, often hailed as the professional networking hub, offers a plethora of features to aid your job search.

When creating/updating your LinkedIn, think of it as creating a CV.

Optimize your LinkedIn profile by including a professional headshot, a catchy headline, and a detailed summary of your skills and experience. Highlight your accomplishments, certifications, and relevant projects. A great way to add credibility is to request recommendations from current/ex-colleagues or managers.

LinkedIn is also home to a fantastic job board where you can search and apply for the latest positions, as well as connect with the relevant recruiters or hiring managers.

Looking to give your LinkedIn profile a spring clean? Check out our recent blog about how to get your LinkedIn profile found.

5. Showcase your portfolio:

If you work in a creative field, such as product design, video/photography, or writing, social media platforms provide an ideal space to show off your portfolio. Platforms like Instagram, Behance, Dribbble, or even TikTok allow you to share your work with a broader audience and attract potential employers.

Curate a visually appealing portfolio that represents your best projects and skills. Use relevant hashtags and engage with others in your field to gain exposure and receive feedback.

If you’re a UX/UI or Product Design, here are the top skills we think you should be showing off in your portfolio.

6. Stay informed with industry trends:

The world of tech moves quickly – more so now than ever.

Follow thought leaders, experts, and relevant publications in your industry to stay up to date with the latest trends and developments in your field.

Going one step better – share articles, comment on industry-specific discussions, and participate in relevant Twitter threads or LinkedIn groups.

Showing off your knowledge and interest in your industry will make you stand out and increase your chances of connecting with like-minded professionals and potential employers.

7. Be mindful of your online presence:

While social media can be a powerful ally in your job search, it’s essential to maintain a positive online presence. Do a review of your privacy settings and make sure that any profile/pictures/posts that you want private are actually private!

It’s also worth doing a bit of an audit of your profiles and removing any old content/posts that you wouldn’t want a prospective employer to see. Remember, potential employers often scrutinize candidates’ online presence, so present yourself in the best possible light.

A side note…

While social media has 100s of positives, it’s definitely not without its negatives – so know when to take a break. Social media can be a tough old place when looking for a job search, so don’t forget to give yourself a break from it.

Looking for an extra hand in your job search?

If you’re looking for support in your job search, why not send Revoco a message?

From software engineering to data science, we specialise in placing talent across the whole technology spectrum, so you’ll be sure that you’re in safe hands. You can check out our latest roles here.

Looking for some more tips & tricks? Head over to our blog or subscribe to our monthly newsletter to get the latest advice straight to your inbox.


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