workplace 2.0 banner. Employer branding and EVP

Written by:
Harry Butcher

Workplace 2.0: Standing out from the crowd (video recap)

In an increasingly talent-short market, how can you best communicate your EVP and employer brand?

Workplace 2.0 is back and better than ever!

Back in spring 2020, we set up our bi-monthly Workplace 2.0 webinar with one purpose; to address topical challenges employers and managers were facing in the drastically changing workplace. Almost two years on, and we’re still on a mission to help you answer some of those all-important questions.

This month we addressing EVP and employer brand, and (most importantly) how you can best communicate it in an increasingly talent-short market. It’s no surprise that the demand for talent is skyrocketing at the moment, so it’s never been more important to get this right.

You can watch the full webinar here.

With the help of our expert speakers, we covered:

  • The difference between EVP and employer brand, and why it’s so important to get it right!
  • The evolution of employer branding and how the pandemic forced us to rethink it
  • The building blocks needed to create a long-lasting EVP and employer brand
  • How content can communicate with candidates long before they become applicants as well as influence their behaviour
  • How larger businesses can communicate their EVP when it varies across departments


We’d like to give a massive thank you to our panel, who (along with our host, Iain) gave an incredible insight into the world of EVP & employer branding!

Ben Hollom
Founder & MD – Q Content
Ben has spent the last 25 years running marketing agencies and consulting client-side, working with brands such as Zurich, The FA, AXA, and Go Compare along the way.
From 2011 he has been focused solely on Content Marketing and is a regular speaker on how content can be used to support brands in a variety of ways.

Richard Gordon
Head of Employer Brand & Attraction at Entain
Richard has spent most of the last 14 years working in employer brand and attraction in a variety of media, agency and client-side roles. He now finds himself at Entain, one of the world’s largest sports betting, gaming and interactive entertainment groups and home to brands such as bwin, Coral, Foxy and Ladbrokes.

With only 55% of recruiting leaders said to have a proactive Employer Brand strategy, this webinar was an absolute must-watch for anyone looking to hire talent in 2022.



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