In an increasingly competitive talent market, how can organisations effectively define and communicate their EVP and employer brand? In this episode of Workplace 2.0, we explored how to stand out and attract the best talent when demand is skyrocketing.
Our Founder, Iain, was joined by two brilliant guest speakers with deep expertise in employer brand and content marketing:
Ben Hollom – Founder & MD at Q Content
With over 25 years’ experience running marketing agencies and consulting client side for brands such as Zurich, The FA, AXA and Go Compare, Ben has spent the last decade focused solely on content marketing. A regular speaker, he shared insights into how content can influence candidate behaviour long before they apply.
Richard Gordon – Head of Employer Brand & Attraction at Entain
Richard has spent 14 years working across employer brand and attraction in media, agency and client side roles. Now leading the function at Entain, one of the world’s largest sports betting, gaming and interactive entertainment groups, Richard brought practical insights into building and communicating EVP at scale.
Key takeaways from this episode include:
- The difference between EVP and employer brand and why it matters
- How the pandemic reshaped employer branding strategies
- The building blocks of a long-lasting EVP and brand
- How to use content to communicate with candidates before they apply
- Practical advice for larger organisations with varied EVP across departments
About Workplace 2.0
Revoco’s Workplace 2.0 webinar was set up with one purpose: to address topical challenges employers and managers were facing in the drastically changing workplace. As the workplace continues to evolve at a rapid pace, we are still on a mission to help you answer some of those all-important questions.
