Senior Digital Business Analyst – Retail eCommerce

Location
London
Salary
400 - 650 GBP Per Day
Contract type
Contract
Published at
19th December, 2025
Job ref
1360
Tim Farmer

Tim Farmer

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🛒 Senior Digital Business Analyst – Retail eCommerce

Contract (Outside IR35), 6 months, UK ONLY (Remote with occasional monthly office visit)

 

**Retail & eCommerce experience is essential for this role** - We are only initially considering candidates with proven experience in this sector.

 

We’re looking for a Senior Digital Business Analyst to join a fast-moving digital transformation team, working across business and technology teams to help shape, prioritise, and deliver a significant programme of digital change.

This is a hands-on role suited to a BA who is comfortable with ambiguity, confident engaging senior stakeholders, and equally at home working with engineers, product, and UX teams.

 

🔍 The Role

You’ll be collaborating across business and IT teams, owning and driving a large digital and technology backlog focused on improving online sales and customer experience.

Key responsibilities include:

  • Triage, grooming, prioritisation, and delivery of website and technology initiatives
  • Working closely with the Business, Tech, Product, UX, Engineering, CRM, Promotions, and Marketing Analytics and more
  • Improving website performance, eCommerce flows, and digital customer journeys
  • Capturing and documenting requirements, acceptance criteria, and delivery handovers
  • Ensuring traditional old operating models are effectively translated into the digital experience
  • Supporting a clearly defined roadmap while managing competing priorities

 

✅ What We’re Looking For

  • Strong background as a Business Analyst within Retail and eCommerce
  • Direct experience supporting online and digital channels
  • Comfortable working business-facing and tech-facing
  • Strong business process mindset – happy mapping processes and improving ways of working
  • Confident stakeholder engagement across multiple business functions
  • Experience working at scale (ideally European or global environments)
  • A strong digital lens, balanced with commercial and operational awareness
  • Hands-on, pragmatic, and delivery-focused

 

💡 Why This Role?

  • High-impact digital change programme
  • Significant ownership over backlog and prioritisation
  • Exposure across business, product, and technology teams
  • A role where you can genuinely influence how digital sales perform

 

If you’re a Digital Business Analyst with deep Retail and eCommerce experience and enjoy operating at the intersection of business and technology, we’d love to speak with you.

👉 Apply directly or message me for more details.

Apply today